February 25, 2010

Colors of Hippo

Right from the time I happened to see a certain Video Jockey with flaming-green hair-streaks and a perfect ‘Nowhere-man’ of an English accent on MTv announce that one could hope to win ‘Hip Hippo Hampers’ if one sends in one’s love-life-related-problems to be solved by Dr. Louve(in Pink, of course), I knew that this would become a phenomenon huger than The Joker, huger than Tiger Woods, even huger than Tuni’r Ma(for those who don’t agree, let me remind you that the phenomenon has been detonated just recently, for the spark to reach the concrete, palpable structure proper of the dynamite of potential, it shall require some time). And what a confident entry into the arena of Lay’s and Cheetos and the banana-chips that are sold in standalone theatres and train compartments (and more recently, Bingo) the magnificent Hippo has made! Armed with a pan-harmonic slogan “Pyar baaNttey chalo”(Spread the love), much aptly suited for today’s terror-torn Earth, the advertisements depict the outstretched arms of THE Hippo,after whom(I guess it’s safe to assume) the company has been christened, invading their way into half-a-dozen frames with people engaging in fights, wordly abuses or corruption, and when offered Hippo chips, all misdoing and sinister activities terminate and all the people at fault realize their errors and accept their mistakes, do sit-ups and namastes- all to finally accept the Hippo chips the Hippo-arms were offering to one-and-all. They say, they at Hippo believe that the root cause of all evils is hunger, and the only way to wipe off crime is to remove hunger at all levels. And they believe, Hippo will do just that. A novel concept, with its heart at a very right place, you might think. However, the first time I opened a pack of Hippo-chips, I was left very disappointed. Those that claimed to be the messiahs of the hunger-struck have very visibly bowed down to commercialization and consumerism and have manufactured packages which are just 45% full.

Anyway, the diplomatic individual that I am, I wish to make no comments on corporate-corruption. Especially in light of the tension prevailing in college, post the student-council elections, where there are more allegations than truth(and several true cases as well) of students assaulting their fellow-students of the opposite political affiliation, I have resolved to face every individual with a lot of love, a wide smile, and as one friend from college suggests very wisely, with packets of Hippo chips. The delicious flavors and the mind-numbing aroma of Hippo shall, I hope, soothe the blazing fury that is currently residing within so many people in college. Holi is just a few days away, and it is one festival which is celebrated with great harmony in the country. So, I would beseech my college-acquaintances to follow Hippo-ethics in life, and step out of the monotony of a single-colored existence, whether blue or red, and embrace all the colors of the world( and of Hippo). I have even heard that the benevolent honchos/messiahs at HippoCorp have decided to distribute for free one Hippo-picture-frame with every two packets of the snack. So go ahead. Get yourself photographed with one arch-‘enemy’, put a smiling-Myspace-Facebook variety of photograph of the two of you into the Hippo-frame, and spread the love this Holi. Hip Hip Hippo! All Hail Hippo!

1 comment:

ketamine said...

What an idea Sirji!!! :) However all the colors at the entrance( maane main gate-er tolay) is making it look like Holi has been